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<aside> <img src="/icons/flash_yellow.svg" alt="/icons/flash_yellow.svg" width="40px" /> About
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<aside> <img src="/icons/wrench_yellow.svg" alt="/icons/wrench_yellow.svg" width="40px" /> Work
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<aside> <img src="/icons/book_yellow.svg" alt="/icons/book_yellow.svg" width="40px" /> Notes
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👋🏽 TL;DR
Senior Product & Growth leader with 5 years in EdTech and future-of-work. I launched cohort-based courses, shipped AI-powered features, and scaled two-sided marketplaces to eight-figure ARR.
On a mission to build products and experiences that'll help one million people design deeply fulfilling careers.
🛠️ Skills Include
| Product & Growth | Analytics | Research & Strategy | Tech & Tools | Leadership |
|---|---|---|---|---|
| Competitive Positioning | Funnel Optimization | Jobs-to-Be-Done | SQL | Remote Team Management |
| Messaging & Copywriting | Activation & Retention | Market Segmentation | LLM / AI Workflows | OKR Facilitation |
| Go-to-Market Planning | A/B Testing | Customer Personas | Linear / Jira | Stakeholder Alignment |
| Cohort-Course Design | Experimentation Pipelines | North-Star Metrics | Notion / Figma | Mentoring & Coaching |
📜 Background
My career began at Techstars (Workforce Development), where I built community-driven products and growth programs for portfolio startups.
I then spent three years at Workit, launching cohort-based career courses that reached a 87% CSAT score.
At TestGorilla, I led a global growth pod, co-authored the State of Skills-Based Hiring 2024 report that led to a 20% increase in lead activation within 30 days.
Now, at Tomorrow University, we rolled out an AI tutor (+30% student engagement in 30 days), multilingual content (+10% inbound leads), and onboarding flows (+80% activation in 60 days).
After hours, you’ll catch me perfecting my salsa and bachata footwork or tinkering with AI side projects that make everyday life run a little smoother.